The Money is in the List                                             
 
How many times have you been told that?  Well guess what it's true! What if I  said you are letting your new, repeat and potential customers just walk on past your store or your web site? What if I also said you could be wasting a high percentage of your marketing dollars?  Makes your eyebrows raise doesn’t it?

I can tell you that email marketing produces numbers as high as $57 ROI (Return On Investment) for every $1 dollar spent?  E-mail marketing Return on investment has proven to be high when done properly.  Researchers estimate that US firms alone spent $400 million on e-mail marketing in 2006.^[1]  I know you eyebrows must be at the top of your forehead by now!

Do you realize every person who visits your web site, your store, restaurant, dealership, or even hears about your business is potentially a customer? So how do you recognize these people and build a relationship with them? How do you make sure that when they are in a buying mode again their wallet is pointing in your direction?
 
You add them to your opt in email list.


What is an Opt in Email list

An opt-in list is the best, most effective and smartest business tool that you can have in your marketing arsenal to create a profitable business.

It is a database of people who have purchased from you in the past, visited your web site, your store, restaurant, dealership, or responded to your advertising.  Having or creating this list allows you to send your customers or potential customers information on promotions, coupons and/or marketing gifts.

Opt in means that the members of the list have specifically given their permission to be included on your list.  Proper use of your list ensures you are able to keep in contact with people who have expressed an interest in your business or organization.

This method saves you time and your marketing budget, because you have a ready made market to send information and promotions to.